
Once you find something that suits you, that perfectly satisfies your taste, you tend to stick with it and it becomes your go-to... your usual. After lots of taste tests, on all kinds of food, we found ourselves continually coming back to this spice, and it earned the nick name "The Usual", which ended up sticking. It really does go perfect with damn near anything.
"The Usual has become my go to in everything from chicken to seafood, pork to pasta. I love it. Period."
– Shawn B.

We don’t care if you cook in a $10,000 pellet powered monstrosity with a ten-speed transmission and wi-fi or a wooden stick over a campfire, this stuff will make your food taste good.

Wow is all I can say!" - via email

Inspired by our insatiable thirst for craft brews, our robust and distinctive sauces rely on three of the best—Stout, IPA, and Pilsner—to create a finger-licking finish for ribs, a mustardy wet rub for slow-smoked pork, and citrusy glaze for chicken wings and more.
Who can resist crispy hash-browns? Not me. I learned the following method, an elevated take on the Waffle House variety, from Amy Thielen’s “The New Midwestern Table.” Amy is a fellow Midwesterner, and an amazing writer and cookbook author (check her books ASAP!). To create the “cake,” shredded potatoes and onions are gently pressed into a 10-inch cast iron skillet (you can do this on the stove top or on the grill). Half way through the cooking process, the potato cake is flipped, frittata-style, using a plate to support the round. Pay attention to the sound and smell of the sizzling potatoes. If you fear the bottom is browning too quickly, use a spatula to take a peek, and/or reduce heat as needed (and fear not: you can serve the prettiest side facing up).
Read moreThe melding of deeply flavored and well seasoned chicken broth, tender, herb-flecked dumplings and a fragrant herb garnish create the perfect simplicity of Matzo Ball Soup. In this recipe, fresh chives and our Onion Butter seasoning infuse the matzo balls–and the broth as the dumplings warm–incredible flavor.
To create the broth you’ll poach a whole chicken, feel free to add some of the shredded breast meat back into the soup before serving, or save it for another meal. If you poach the chicken a day in advance and refrigerate the stock, use the fat that forms on top of the broth for the dumplings. If you’re short on chicken fat, feel free to use a neutral vegetable oil or melted butter (not kosher, but very delicious). Note that the dumpling mixture needs to refrigerate at least two hours, so plan accordingly.
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